Video transcription is a crucial tool that businesses can employ to cater to D/deaf and hard of hearing customers and guarantee that they can access their products or services. According to recent reports, approximately 15% of the US population has hearing difficulties, indicating a vast potential customer base that enterprises can explore. This process involves converting the audio content in a video into written form, including dialogue, captions, and other audio elements. The text is then added to the video as subtitles, making it accessible to Deaf customers. Here are some ways that businesses can utilize video transcription to reach Deaf customers:

• Accessibility: By providing video transcription, businesses can ensure that Deaf customers have access to their content, thereby fostering inclusivity and understanding of products or services.
• Compliance: Under the Americans with Disabilities Act (ADA), companies are required to offer equal access to their products and services to individuals with disabilities, including the Deaf. By providing video transcription, businesses can comply with ADA regulations.
• SEO Benefits: Video transcription can enhance a business’s search engine optimization (SEO) efforts. By adding text to videos, businesses can make them more searchable and increase their visibility on search engines like Google.
• Increased Reach: Video transcription allows businesses to reach a broader audience, including the Deaf community. This can potentially increase customer loyalty and drive business growth.
• Enhanced User Experience: Providing video transcription can improve the user experience for all customers. By offering subtitles, customers can better understand the content and engage with the product or service.

In conclusion, video transcription is a vital tool for businesses seeking to expand their customer base and ensure inclusivity. By providing accessibility, ensuring compliance, improving SEO efforts, reaching a wider audience, and enhancing the user experience, businesses can effectively reach Deaf customers and tap into a significant potential market. Given that the D/deaf community represents approximately 15% of the US population, providing video transcription is an essential step towards building a more inclusive and accessible business.